Sure. Here are some simple things to keep in mind:
- Keep it simple and intuitive - your website should be fast and easy to use.
- Choose colors accordingly - there’s a great number of researchers about colors and how they affect website’s users.
- Маке it responsive - responsive design looks good and it’s popular.
- Make the user experience a priority number one.
What can go wrong? Well, a lot. Constantly improving the user interface will help to make sure that a person won’t leave your website cause it’s not clear how to use it. Seems like it’s a really critical point. This is why it’s important to have a decent user interface developer in your team: www.mobilunity.com/blog/hire-ui-developers/.