I am blogging from long time but i am quite new to this email newsletter thing.
I am using a premium email newsletter service which cost me more than my webhosting does, but till today i am not seeing that much ROI form it. Also the email open rate and click thought rate sucks!
I have notices Imran was using email for some time, but even he is not using that aggressively. Also pretty much no popular tech blogger (I am in tech industry) , expect the once who are in blogging niche use email. Some of the pro bloggers seems to be avoiding email big times (Like Amit Agarwal of Labnol), please share your thoughts on this.
Should i continue using email newsletter , they are seems to be useless till today. They are coasting money and time. Also i have stared to think that email newsletters are useless for tech niche (How to Guides type), like if i start a blogging niche or any other specific niche site , i think email can be damn useful, but for a blog which covers guides on various topics it's pretty hard to find what audience wants to read.
That's why i want expert opinion, can they be useful in future or for tech niche they are pretty useless.